Home | Online Piracy | An Invisible Watermark? So cool.
Online Piracy

An Invisible Watermark? So cool.

Digimarc

In my last article, I discussed the advantages of adding a small watermark or signature to the corner of any image even though it could easily be cropped out. But then what? You are still left with your image being used without permission on a site you may not even be aware of.  So in the best of all possible worlds, what we really want is a watermark that extends over the whole image so that it can’t be cropped out, but at the same time is invisible so the image isn’t ruined, and can also be tracked across the web so we know when and where it is being used without permission.

Enter Digimarc for images, the solution to the stolen image problem.  Think of it as an invisible QR Code that not only can embed information about the creator, but also enables tracking. This image is probably the best way to explain how it works.

Digimarc Digital Watermaking

Not only will it embed all of the copyright information about the image author, but viewers who use the Digimarc software for iPhone or Android, will be directed to all sort of additional information such as websites, videos, audio tracks or purchasing information.  And it doesn’t matter whether the image is on the web or printed.

 This is how Digimarc describes the product:

A digital watermark embedded in your image carries a unique ID and can link to contact information or a website for viewers interested in learning more about you or purchasing your artwork. The watermark stays with your image regardless of the path it travels across the Internet. No matter where your digital image ends up, others will be able to determine your copyright ownership and find you.

My favorite part is the search service.  It continuously crawls millions of sites across the web looking for your unique watermarks and compiles a list of web sites where your images are found. You can then pull down reports or have those reports automatically generated and sent out to you each month. And the best part is that it is relatively inexpensive depending upon which subscriptions plan purchased. There is a free trial however, so there is no reason not to give it a try. You won’t regret it.

If you liked this article, it would be really helpful if you reposted it to your social media.  The Share button on the left will make it easy.  And if you have any questions or comments, please post them below.  Thanks for reading!

[social-bio]

 

About the author

Steve Schlackman

As a photographer and Patent Attorney with a background in marketing, Steve has a unique perspective on art and law. Should you have any questions on Intellectual Property contact him at steve@orangenius.com. His photography can be seen online at Fotofilosophy.com or on display at the Emmanuel Fremin Gallery in New York City.

2 Comments

Click here to post a comment

Your email address will not be published. Required fields are marked *

{{Privy:Embed campaign=133844}}

The Latest From Artrepreneur

  • How to Implement a Powerful Art Marketing Strategy

    How can artists implement an art marketing plan that’s both measurable and effective? Artrepreneur reviews some proven marketing strategies for artists.The post How to Implement a Powerful Art Marketing Strategy appeared first on Artrepreneur. […]

  • A Guide to Eliminating Artist Debt and Sticking to a Budget

    The average working artist faces student loans and other debt. We ask several financial experts how they coach artists through managing artist debt while budgeting for their creative business.The post A Guide to Eliminating Artist Debt and Sticking […]

  • This CERF+ Workshop Will Teach Artists to Manage Risk

    This week, CERF+ will host a workshop for Gatlinburg artists. "Ready and Resilient" will cover topics in disaster preparedness along with a host of others focused around managing an art business.The post This CERF+ Workshop Will Teach Artists to […]

  • Jeffrey Deitch Reveals His Secrets to Sell Art

    Knowledge@Wharton and Orangenius present an interview with Jeffrey Deitch, a pervasive figure in the world of contemporary art. Listen to the full podcast here.The post Jeffrey Deitch Reveals His Secrets to Sell Art appeared first on […]

  • How to Attract the Right Artist Opportunities

    While being selected for the right artist opportunities can feel like a murky process, there are straightforward ways to move forward with advancing your career with help from your artist network.The post How to Attract the Right Artist […]

  • 10 Interview Questions Artists Must Be Able to Answer

    If you've secured that important sit-down with a potential collector, arts journalist, or gallerist, be prepared to answer these common artist interview questions during your initial meeting.The post 10 Interview Questions Artists Must Be Able to […]

  • Secured a Studio Visit? Here’s How to Keep Your Visitor Hooked

    Artists often underestimate the importance of follow-up after an artist studio visit. Here's how to wow curators, art critics, and collectors that made the time to visit your space.The post Secured a Studio Visit? Here’s How to Keep Your […]

  • Artists are Partnering with Independent Designers, Retail Brands

    Artists and graphic designers are breaking into fashion graphic design by collaborating with independent designers and fast fashion brands. We talk to two designers on these increasingly prevalent partnerships.The post Artists are Partnering with […]

  • How An Estate Tax Repeal Might Affect the Art World

    A GOP repeal of the estate tax could produce a chilling effect on art museum donations while creating a bump in the art market. Here's why private art collectors may be less inclined to donate art.The post How An Estate Tax Repeal Might Affect the […]

  • 3 Common Pitfalls to Avoid in a Photography Contract

    A photography contract that doesn't consider art licensing rights and work made for hire agreements can have a significant impact on a photographer's business. Here are the common pitfalls photographers need to avoid.The post 3 Common Pitfalls to […]